The first part is generally related to innovation; Initially, innovation was explained through samples. Later on, definitions and classifications have addressed the challenges and challenges of successful innovation. Parallel to this, various processes have been explained through world examples.

The second part is about creative thinking in general terms; creative thinking process and methods used. The definition of creative thinking has been made and the process has been examined in detail. The use of methods to support creative thinking has been analyzed.

The third part is generally concerned with design-oriented thinking. The stages of design-oriented thinking are explained and analysis of thinking tools that can be used is done.

The fourth chapter is generally concerned with design-based innovation; We went through the samples. In design, the meaning of meaning, symbolic and emotional value are explained, and examples of Italian furniture and lighting industry are reinforced.